Our Team

Kevin leads the ADRG Senior Management team, bringing over two decades of C-level global business strategy and insights experience to bear to ensure client success.

Having spent his entire career within the research industry, Kevin’s dynamic leadership style propels ADRG’s continued evolution as a research services company. Whether dealing with broad trends in the industry or highly technical data issues, Kevin fosters a culture of innovation, accountability, and client focus above all else.

As the Chief Revenue Officer, Jerry guides growth by uniting sales, marketing, and operations under one vision. With over 30 years in research, Jerry has seen the industry from both sides of the table—client and vendor—which gives him a rare perspective on what truly drives results. His expertise spans business development, sales leadership, pricing, quality assurance, and data collection operations, all reinforced by a Professional Researcher Certification (PRC) from the Insights Association.

Jerry comes from a family of steelworkers and coal miners, and from them he learned that hard work and persistence are the foundation of lasting success. That mindset—showing up, pushing through challenges, and never losing sight of the goal—shapes how he leads teams, builds client relationships, and drives growth. He often kids that he’s “just been around long enough to know what works,” but the truth is his career reflects a balance of deep experience and a curious, forward‑looking mindset—qualities that have helped countless organizations grow smarter, stronger, and more resilient.

Steve oversees all data collection, processing, and management systems companywide. His team includes all programming, development, and data processing personnel.

The one absolute constant in the 40-year history of American Directions Research Group has been near-constant technological innovation… and CTO Steve Lawson has been our leading technical innovator for most of that time. Steve was a market researcher early in his career, and brings that perspective to the development of technical systems that improve our efficiency, accuracy, and insights to clients.

Theresa directs all the extensive operational components within American Directions, ensuring that our clients’ research projects are executed flawlessly by a team of hundreds of interviewers, supervisors, and quality assurance personnel throughout the United States.

As a veteran market researcher with over 20 years of experience managing large-scale interviewing facilities and remote teams, Theresa enables ADRG centers to operate more efficiently and with higher quality than our competitors. This happens with a motivating, empathetic management style and a smile that our team can see from coast to coast.

American Directions executes hundreds of varied research services projects in any given month, and Yuko’s team manages the scheduling and progress of every one of them, as well as financial tracking, vendor relations and many other functions that keep our business running smoothly. 

Yuko has been an integral part of ADRG for over 22 years, with increasing responsibility and influence over that time.  Her portfolio includes direct operational management of the Central Florida interviewing facility.  The ever-changing fast-pace of client projects, respondent contact patterns and myriad other factors can all combine to alter the best-laid plans, yet Yuko and her team anticipate challenges and set our clients up for success time and time again.