Associations & Non-Profits

Your mission is important. We provide the data to support it.

Strengthening your mission with insights that resonate and drive impact.

For associations and non-profits, understanding your audience and measuring the impact of your initiatives is vital. At American Directions Research Group, we deliver reliable, actionable data you can trust to understand your audiences better, evaluate program effectiveness, and amplify your advocacy efforts.

From member surveys to public opinion polls, our proven methodologies ensure accurate, meaningful insights that strengthen your strategies and drive results.

With decades of experience in research and data collection, we are not just a marketing research firm. We are committed to supporting your mission every step of the way, ensuring that our work aligns with your goals and objectives. Let us help you advance your mission.

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Case Studies

For decades, American Directions has helped uncover key insights for associations and non-profits.

NY voters’ views on caregiving & long-term care

In 2023, American Directions conducted research for the AARP 2023 New York Survey on Caregiving and Long-Term Care. The study explored the opinions of registered New York voters aged 40 and older regarding issues impacting families and older adults, as well as legislative proposals under consideration by the New York State Legislature.

We completed over 1,300 telephone interviews using a registered voter list. An additional 200 interviews were conducted via a non-probability opt-in online and live telephone methodology.