Unlock Deeper Insights. Make Smarter Decisions.
Gain deeper insights, refine strategies, and drive smarter decisions with ADRG’s industry-leading analytical solutions.
Unlock the Power of Advanced Analytics
Advanced Analytics Solutions for Market Research
At American Directions Research Group (ADRG), we go beyond data collection—we transform raw information into actionable intelligence. Our Advanced Analytics Solutions help businesses, organizations, and researchers uncover patterns, predict behaviors, and refine strategies with precision. Whether you’re conducting a new study or enhancing existing datasets, our analytical expertise ensures you get the most value from your data.
Advanced Analytics Solutions
Segmentation Analysis
Segmentation Analysis
Know Your Audience. Target Effectively.
Segmentation identifies distinct consumer or business subgroups based on shared characteristics, helping you understand decision-making drivers and craft tailored messaging that resonates.
Key Driver Analysis (KDA)
Key Driver Analysis (KDA)
Pinpoint What Matters Most.
KDA reveals the factors that influence behaviors and outcomes, allowing you to prioritize strategies that drive results. We offer three types of KDA:
- Correlation Analysis – Measures relationships between variables to identify key connections.
- Regression Modeling – Determines how independent variables impact a dependent variable.
- Structural Equation Modeling (SEM) – Evaluates complex causal relationships, including direct and indirect effects.
Choice Modeling
Choice Modeling
Simulate Real-World Decisions.
Choice modeling replicates consumer decision-making processes using stated or derived preferences, including discrete choice (MaxDiff scaling) and conjoint analysis to optimize product offerings and pricing strategies.
Statistical & Geostatistical Mapping
Statistical & Geostatistical Mapping
Visualize Trends. See the Big Picture.
Our statistical maps and geostatistical analysis transform numerical data into compelling visual insights, helping you identify patterns across geographic regions or time periods.
Meet Our Expert: Steve Bell, PhD, MBA
With decades of experience in market research, statistical modeling, and advanced analytics, Steve Bell has led over 465 research projects, specializing in segmentation, demand modeling, and predictive analysis. His hands-on approach to data processing and statistical techniques ensures clients gain precision-driven insights to enhance strategy and decision-making.
A former Assistant Professor of Marketing at NYU, Steve taught marketing strategy courses across undergraduate, MBA, and executive programs. He is a frequent conference speaker, sharing expertise on market segmentation, predictive modeling, and statistical methods.
Steve holds degrees from Davidson College (BA), Texas A&M University (MS), and Columbia University (MBA, PhD). His ability to translate complex data into actionable intelligence makes him a leading authority in advanced analytics.
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