Blog

In CATI research, interviewer performance directly shapes data quality and respondent trust. ADRG explores the metrics that matter—from contact and cooperation rates to behavioral diagnostics and compliance flags—offering a framework for continuous improvement and mission-driven impact....

Live telephone surveys offer more than just completions—they deliver trust, clarity, and strategic insight. ADRG explores how real-time conversations enhance data quality, build rapport with hard-to-reach populations, and drive meaningful outcomes that digital-only methods often miss....

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Survey outreach today demands more than strategic targeting - it requires legal fluency. ADRG breaks down how organizations can navigate TCPA and state-level regulations to conduct compliant, ethical, and effective research across jurisdictions....

Launching a survey isn't just about pressing start. It's about safeguarding every element—script, sample, quota, and quality—from the moment fieldwork begins. ADRG’s proven survey launch readiness checklist ensures that your study starts strong and delivers clean, actionable insights from day one....

High-performing telephone interviewers improve survey outcomes by using clear delivery, refusal management, active listening, and accurate probing. ADRG’s analysis of over 10,000 calls highlights best practices in tone, pacing, and script execution....

Survey fraud is evolving—and traditional screeners can’t keep up. At ADRG, we combine tech and human insight to ensure every response is real, protecting the decisions your data drives....

Text-to-Web recruiting reflects a modern mindset about accessibility and respect. ADRG uses precision targeting and customized outreach rather than bulk messaging....

Discover why live conversations still matter in market research—where trust, accuracy, and human connection lead to better data....

Whether conducting business research or public policy studies, validated survey data is essential for maximizing financial and strategic outcomes. InsightArmor ensures that every dollar spent on market research contributes to meaningful, trustworthy insights. ...

The Veteran's Affairs administration partnered with American Directions Research Group to evaluate a groundbreaking initiative that pairs veterans with service dogs in training, offering a unique blend of companionship, purpose, and healing. ...

This summer, let ADRG help you connect with travelers like never before. With tailored insights, you can elevate your destination's appeal, create memorable experiences, and unlock new growth opportunities....

ADRG's CEO, Kevin Kelly, reflects on the transformation, growth, and innovation that the company has undergone in the past year, the outlook for the future, and the significance of the company's recent brand re-launch....

We sat down with American Directions Research Group’s new Chief Executive Officer Kevin M. Kelly, for a candid conversation. We talked about how a well-established research services provider like ADRG is evolving and positioning itself to succeed not only in today’s dynamic research......

American Directions Research Group (ADRG) today announced that its board of directors has appointed 23-year research industry leader Kevin M. Kelly as its new Chief Executive Officer, effective immediately. Mr. Kelly will also join the American Directions board of directors upon assuming the role......

Telephone interviewers are truly the unsung heroes in market research projects. This type of interviewing is much more than making calls and collecting answers, especially today when respondents have so little patience and so many demands for their attention. ...

As suicide rates and mental health struggles continue to plague veterans after returning home, the U.S. Department of Veterans Affairs (VA) works to improve its programs to help them transition. ...

What’s the best method in which to survey respondents? For years the consensus was telephone, then online became the go-to method with intercepts or in-person interviewing somewhere in between. But the truth is there’s no silver bullet methodology. Never has been, never will be. ...

Like any industry, market research has some key players. Some are household names, while others, even after conducting millions of survey interviews, have remained relatively unknown. ...

There’s no question that brands face more fierce competition today than ever before, but they also face consumers who demand more from the products and services they choose. ...