How We Do It

Connecting you to
America’s Voice.

Innovative multimodal data collection.

American Directions helps organizations access trusted insights through advanced data collection methods. By utilizing the power of AI to increase efficiency, our skilled U.S.-based interviewers can offer omnichannel survey execution services and also conduct in-language interviews as needed.

 

We conduct more than 300,000 survey interviews annually and reach every respondent where they spend their time, using innovative systems to streamline data collection.

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Our intelligent multimodal survey platform, powered by Forsta, is designed for flexibility and precision.

With workstations equipped with Forsta, we can seamlessly manage complex surveys across online and telephone modes, ensuring consistent data capture with the highest level of security.

 

The platform features a robust Sample Management System (SMS), automatic quota tracking, and full control during interviewing, reducing the risk of human error and improving productivity. Real-time monitoring allows us to refine surveys and improve response rates, while technologies built into the system assist interviewers, supervisors, and programmers at every stage of the process.

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How we do it

Telephone/CATI Surveys

Tap into the pulse of the nation with scalable survey solutions with the capacity to handle thousands of hours of phone interviews per month. Our team is 100% U.S.-based and uses the power of Forsta, a leading-edge computer-assisted telephone interview (CATI) software platform. We provide full multimodal integration and complete customization, ensuring our solutions are adaptable to match our clients’ specific needs.

 

With facilities across the U.S., our closely managed remote agent team and state-of-the-art telephony allow you to maximize capacity and efficiency for any data collection project. We use intelligent, respondent-friendly, predictive dialing systems to place over 10M live survey calls annually for clients across many industries, ensuring a smooth and user-friendly survey process.

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Online Surveys

Access key insights from hundreds of thousands of online panelists in the U.S. through our state-of-the-art online survey platform. Create, deploy, analyze, and manage cutting-edge web-based surveys from anywhere with our mobile-friendly dashboard, designed for your convenience and to simplify online data collection. 

 

Increase response rates, capture valuable insights, and foster collaboration across all departments involved in your survey program. Receive a portable, consistent, and branded mobile survey experience that dynamically adapts based on responses, ensuring a personalized and engaging survey experience for your respondents.

Talk to an online survey expert

Text-to-web Surveys

Reach your audience where they spend most of their time: their smartphones. Text-to-web SMS/MMS surveys offer a quick and cost-effective way to gather survey results, allowing respondents to participate from anywhere easily.

 

Our advanced platform supports over 80 languages, enabling seamless global outreach and making it simple to conduct text-to-web surveys across diverse populations. This flexibility not only enhances accessibility but also ensures that you can capture valuable insights from a wide range of respondents, regardless of their location or language preference.

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Multimodal Surveys

Customize your data collection approach to maximize respondents with multimodal surveys. Reach your respondents where they are with a combination of phone, online, or text-to-web survey methodologies. 

 

Our innovative survey platform, with its device detection feature, ensures that surveys are optimized for any device, providing respondents with a seamless experience. This adaptability means that respondents can participate in the survey using their mobile phones, tablets, or desktops, enhancing response rates and mitigating biases, resulting in a more representative dataset.  

Talk to a multimodal survey expert