As online research methods face growing threats from bot fraud, disengaged respondents, and skewed samples, telephone surveys have re-emerged as a critical solution for gathering high-integrity data. But to stay effective, these surveys must evolve alongside changing technology and respondent behaviors. This practical guide outlines proven strategies for modernizing your telephone research—balancing innovation with proven methodology to drive more accurate, representative, and actionable results.

Inside you’ll learn how to:

• Incorporate Text-to-Web (T2W) recruiting to reach mobile-first and younger populations
• Improve data quality with live interviewer verification
• Leverage CATI systems and AI tools to streamline execution
• Boost response rates with effective timing, incentives, and more
• Design concise questionnaires tailored for voice interactions
• Blend SMS outreach with telephone validation for scale and accuracy

Let’s shape the future of market research together – one call at a time.