Brand Research

Get the research right

Making a splash in the marketplace requires truly representative consumer insight. 

 

Whether launching a new product, creating engaging ads, or testing a new brand, you need the right data to make informed decisions. 

 

With nearly four decades of experience, American Directions Research Group is your trusted partner in unlocking actionable insights that drive success. 

 

Understanding and identifying the right audience is crucial to achieving impactful results. By pinpointing the people who matter most to your brand, we’ve helped numerous companies like yours deepen connections with their audiences, refine products and enhance engagement strategies. 

 

As data collection experts, we’ve done everything, from consumer insights surveys and product feedback surveys, to audience engagement research and consumer behavior analysis

 

With our advanced survey solutions, you’ll gain the knowledge you need to stay ahead in today’s competitive market and continue delivering impactful results.

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Case Studies

For decades, American Directions has helped uncover key insights for brand research clients.

Maintaining market leadership through long-term brand tracking

American Directions has helped one of the largest supermarket chains in the country execute an ongoing brand tracking study to measure awareness and recall of advertisements and communications. 

 

This ongoing tracking allowed the supermarket to maintain a preferred position in shoppers’ minds while holding prices that yielded strong profits.

How we do it

Our proven brand and marketing research approach combines cutting-edge methodologies with unmatched attention to detail.

Innovative Data Collection

Sophisticated CATI, online, text-to-web, and 
in-language surveys administered by our skilled, 
U.S.-based interviewers.

RESEARCH MODALITIES

Streamlined Data Processing

Collect, manage and leverage secure survey data anywhere, anytime with our accessible survey platform.

Data Processing

Expert Client Services

Receive concierge-level survey administration and project management service with our team.

our process

Why American Directions?

100%

US -Based Team

40+

years experience

63M+

interviews conducted

hundreds of skilled interviewers

competitively priced

exceptional
customer service

About ADRG