Customer Satisfaction Surveys

Directing data-driven decisions

Turn customer feedback into your competitive advantage. 

 

At American Direction Research Group, we understand that customer satisfaction surveys and feedback collection are essential tools to gain valuable insights into customer needs, preferences and pain points. We help uncover the data you need to identify areas of improvement, enhance your offerings and strengthen your customer loyalty and retention. 

 

With nearly 40 years of research experience, we use innovative methods to deliver meaningful and actionable insights. Whether you’re trying to understand unique customer preferences or build stronger customer relationships, we’re here to turn customer feedback into your most powerful business strategy. 

 

By partnering with us, you can identify negative themes in customer experiences, uncover emerging market trends and validate business decisions with real customer data.

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Case Studies

For decades, American Directions has helped uncover key insights for customer satisfaction clients.

Uncovering key customer insights to enhance utility services

American Directions has helped complete customer satisfaction projects for utility companies, including Baltimore Gas & Electric, Florida Power & Light, Constellation Energy, Fayetteville PWC and many others.

 

Our team uncovers important issues customers face in levels of service in billing, connection and outage situations.  Understanding the satisfaction of participants in special programs, such as home energy audits, EnergyStar appliance rebates, or low-income weatherization programs, can enhance participation and effectiveness.

How we do it

Our proven approach to customer satisfaction surveys combines cutting-edge methodologies with unmatched attention to detail.

Innovative Data Collection

Sophisticated CATI, online, text-to-web, and 
in-language surveys administered by our skilled, 
U.S.-based interviewers.

RESEARCH MODALITIES

Streamlined Data Processing

Collect, manage and leverage secure survey data anywhere, anytime with our accessible survey platform.

Data Processing

Expert Client Services

Receive concierge-level survey administration and project management service with our team.

our process

Why American Directions?

100%

US -Based Team

40+

years experience

63M+

interviews conducted

hundreds of skilled interviewers

competitively priced

exceptional
customer service

About ADRG