Blog

ADRG's CEO, Kevin Kelly, reflects on the transformation, growth, and innovation that the company has undergone in the past year, the outlook for the future, and the significance of the company's recent brand re-launch....

We sat down with American Directions Research Group’s new Chief Executive Officer Kevin M. Kelly, for a candid conversation. We talked about how a well-established research services provider like ADRG is evolving and positioning itself to succeed not only in today’s dynamic research......

American Directions Research Group (ADRG) today announced that its board of directors has appointed 23-year research industry leader Kevin M. Kelly as its new Chief Executive Officer, effective immediately. Mr. Kelly will also join the American Directions board of directors upon assuming the role......

Telephone interviewers are truly the unsung heroes in market research projects. This type of interviewing is much more than making calls and collecting answers, especially today when respondents have so little patience and so many demands for their attention. ...

As suicide rates and mental health struggles continue to plague veterans after returning home, the U.S. Department of Veterans Affairs (VA) works to improve its programs to help them transition. ...

What’s the best method in which to survey respondents? For years the consensus was telephone, then online became the go-to method with intercepts or in-person interviewing somewhere in between. But the truth is there’s no silver bullet methodology. Never has been, never will be. ...

Like any industry, market research has some key players. Some are household names, while others, even after conducting millions of survey interviews, have remained relatively unknown. ...

There’s no question that brands face more fierce competition today than ever before, but they also face consumers who demand more from the products and services they choose. ...